Remember Diet Coke Man Lucky Vanous?
I don’t, so this one’s for anyone who does.
Now, Vanous may have been before my time, but I can appreciate his oeuvre, which is why I am celebrating Coca-Cola’s homage to the guy and what he did for the company as seen in its latest commercial for Diet Coke starring the rippedlicious Andrew Cooper.
Talk about your effective marketing – ’cause one look at the guy and I bet everyone can only say what they say after taking a sip of the drink: “More.”
Photo: Towleroad.com.
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