R. Patz...in Dior...on a Roof

What...are the folks at Dior making Robert Pattinson do for their new campaign, prey tell.

I mean, first, they have R. Patz, looking serious as f--- as he takes the world’s most awkward portrait.

Then, they have the actor all mild smiles in a tub.

And now, they have him wearing his sunnies...looking out to the horizon...up on some roof somewhere.

Is the fragrance he’s hawking an unamusing potion that will drive you to clean yourself before you like, commit suicide or som’in’?

All Dior will say is to stay tuned. To which I respond with a puzzled alrighty then.

Photo: People.com.