Friday, May 24, 2013

Nuit and Jour

Gwyneth Paltrow’s so (Hugo) Boss.

The GOOP master has been shilling the brand’s Boss Nuit Pour Femme fragrance since last summer, and she’s liked the gig so much, she’s doing it again. The actress has signed on to hawk the new Boss Jour Four Femme scent.

The perfume has top notes of grapefruit flower and lime, a heart of freesia, lily of the valley, and honeysuckle, and white birch and creamy amber at its base. Per the company, G.P. “embodies [multifaceted] hard work, femininity, and sophistication inspiration.” And thats why she was so perfect for the campaign.

Meanwhile, the World’s Most Beautiful Woman thinks this is one of the best gigs for her at this stage in her life and career.

“I can only really do one film a year now because of my family and how it all works out,” said Paltrow, of her taking the job, which includes a Guy Aroch-shot print campaign and a Jordan Scott- (daughter of Ridley) directed TV spot. “I have had a really good experience working for Boss, and I always say this, but it really is such a perfect job when you have kids.

Aww, she’s doing it for her the children (not just the reported $2 million payday).

Photo: WWD.com.

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