Sunday, September 11, 2016

Wear GOOP Now!

Got your GOOP beauty-line products all set?

Good. Now turn your attention to...:

GOOP Label!

Gwyneth Paltrow has launched her first like, apparel collection – an Italian-made “creative collaboration” between the actress-cum-GOOPer extraordinaire/e-commerce boss and a small team of designers inspired by some timeless, essential, and luxurious basis items found in G.P.’s own closet. FYI: The clothes are manufactured at the same factories favored by the leading designer brands and will be delivered at a fraction of their cost. 

GOOP Label will release five timed-to-the-season “elevated” basics every month – September dropped today – and the items of the month will be available first come, first serve until they sell out.

So be sure to keep your eye on GOOP, y’all!

(Friggin’. Genius. No?)


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