One Day Only

MTV, VH-1, and CMT want to make sure this Fourth of July is one you will remember.

The three cablers are gon’ do som’in’ they haven’t done in a while: They gon’ play music.

All day that day.

MTV is gonna take on Top 40 artists like Justin Timberlake and Macklemore & Ryan Lewis, while VH-1 will show stuff from adult contemporary acts like Alicia Keys, for instance, with CMT providing a so-called barbecue playlist featuring the likes of Carrie Underwood and Luke Bryan.

“This harkens back to the core of these music brands,” said Van Toffler, the head of Viacom Networks. “In part [this] is to remind people what an immersive experience we can provide so people can hear the music and the artists and stories behind the artists.”

Yeah, yeah – whatever. Do this more often and I will be impressed.

Photo: SOCMusic.tumblr.com.