Sunday, September 01, 2013

Well Played, #DiorRob

Well, it’s finally here: Robert Pattinson’s ad for Dior Homme.

In full.

Check it:

 

Kinda rockin, huh.

This is how you use a heartthrob to sell perfume: you keep them quiet and looking smoldering, and you do not have them recite some silly text.

Eat your heart out, Brad Pitt.

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