The Power of Josh

It was only a matter of time until Josh Holloway’s hotness permeated magazines across the nation.

Picture it: Me, hitting the gym over the weekend, grabbing a magazine (GQ – can’t remember if Gisele Bündchen or Seth Rogen was on the cover), thumbing though some pages, and then almost falling off the treadmill when I discovered the Lost actor in a Davidoff Cool Water ad spread.

I didn’t know he’d signed on for that.

A senior vice president for Coty Prestige said Holloway’s status as an “icon of masculinity and powerful character…truly embodies the [fragrance’s] values.”

I’ll say.

The ad spread is beyond sexy…and persuasive. And there’s video, too.

Photo: EsLaTele.com.