Monday, June 17, 2013

Here Comes the Magna Carta Holy Grail

Last night’s Game 5 of the NBA Finals between the Miami Heat and the San Antonio Spurs not only will be remembered because it was a dumb loss for the Heat but also because one of the commercials that played during it and then almost broke the Internet.

I’m talking, of course, about the three-minute Samsung spot that served as a trailer for Jay-Z’s upcoming Magna Carta Holy Grail album, which is dropping on July 4. Check it:



The first 1 million Samsung Galaxy Android users to download a special mobile app on the holiday will be able to get the new m to the usic then – suck it, iPhone! – while everybody else will have to wait an extra three days to get it.

Per Mr. Z, Magna Carta Holy Grail is about “this duality of how do you navigate your way through this whole thing – through success, through failures – and remain yourself.

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