Good. Now turn your attention to...:
Gwyneth Paltrow has launched her first like, apparel collection – an Italian-made “creative collaboration” between the actress-cum-GOOPer extraordinaire/e-commerce boss and a small team of designers inspired by some timeless, essential, and luxurious basis items found in G.P.’s own closet. FYI: The clothes are manufactured at the same factories favored by the leading designer brands and will be delivered at a fraction of their cost.
GOOP Label will release five timed-to-the-season “elevated” basics every month – September dropped today – and the items of the month will be available first come, first serve until they sell out.
So be sure to keep your eye on GOOP, y’all!
(Friggin’. Genius. No?)