Sunday, September 11, 2016

Wear GOOP Now!

Got your GOOP beauty-line products all set?

Good. Now turn your attention to...:

GOOP Label!

Gwyneth Paltrow has launched her first like, apparel collection – an Italian-made “creative collaboration” between the actress-cum-GOOPer extraordinaire/e-commerce boss and a small team of designers inspired by some timeless, essential, and luxurious basis items found in G.P.’s own closet. FYI: The clothes are manufactured at the same factories favored by the leading designer brands and will be delivered at a fraction of their cost. 

GOOP Label will release five timed-to-the-season “elevated” basics every month – September dropped today – and the items of the month will be available first come, first serve until they sell out.

So be sure to keep your eye on GOOP, y’all!

(Friggin’. Genius. No?)

Photo: VanityFair.com.

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