More of Becks in Less

Emporio Armani Underwear’s MVP David Beckham is stripping down again.

The company unveiled the soccer star’s newest underwear ad in London today. Needless to say – but here I go, anyway – thousands gathered to meet Beckham and check out his nearly-nude photo, which graces the entire façade of the Selfridges department store.

Summer just got hotter, but next time, make it a color photo à la Mark Foster.

Photo: WXYZ.com.

Update: What a lucky rope! Click here for more Becks.