Monday, March 30, 2015

The TIDAL’s Rising

So that’s why Madonna and Coldplay and Beyoncé changed their profile pics on most of their social media to a turquoise blue square or circle....

’Cause of TIDAL.

Now...what’s TIDAL, you ask?

It’s a new streaming service that Jay Z is championing and will be introducing to the world later this afternoon. He already made it semi-official by teasetastically letting us know that the aforementioned acts, plus many more including Jason Aldean and Calvin Harris and Daft Punk and Rihanna and Kanye West, are on board with...whatever TIDAL will do, which promises to be a changer of the game.

Color me intrigued.


Update: So. TIDAL. What is it?

It’s an ad-free, high-quality streaming-music subscription service that will set listeners about $10 a month.

Lots more big-time artists are participating in this endeavor, including Alicia Keys and Nicki Minaj and Usher and Arcade Fire and Deadmau5, and doing so as co-owners of the company, no less.

Clearly, TIDAL will be star-powered competition for the likes of Pandora and Spotify and Apple’s soon-to-lunch music-streaming service.

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