Pitt No. 5

Brad Pitt is such a pretty face – we know it, the world knows it...and, evidently, so does Chanel.

The venerable fashion house has made him the newest (and handsomest) spokesmodel for the iconic Chanel No. 5 perfume, a gig that is reportedly netting him somewhere in the seven figures.

Well that’s silly: Chanel No. 5 is for girls, not boys.

No matter – the folks at Chanel know what women want, and that’s a healthy serving of still-hot Pitt.

This is the actor’s first job as a beauty spokesmodel (although you could argue that he’s been serving as the face of gorge for like, forever) and also the first time a man has promoted the women’s scent since it was launched way back when in the 1920s.

He is said to be shooting his first campaign in London this week, so you can expect to see those photos later this year.

Photo: UsMagazine.com.