Thirty years ago, Guess was born.
Seven years into its history, the once-beyond-It jeans company hired a beautiful German girl by the name of Claudia Schiffer to be its Guess Girl from 1989 to 1991.
Paul Marciano, the company’s CEO and creative director, recognizes that Guess and Schiffer marked turning points for each other, so he made the latest shoot a family affair, recruiting original-campaign photographer Ellen Von Unwerth to capture the model once again.
Ain’t that nice.
The new collection, which Schiffer and other Guess Girls helped inspired, will arrive in Guess stores and Bloomingdale’s on April 19.
Here’s to hoping this is just the beginning of a slew of new campaigns for one of the original supermodels: I enjoy her.