Yeehaw!

A Manhattan federal judge has ruled that Robert Burck’s case against Mars Inc. may go forth.

Wait – who, what, huh?

Burck, o.k.a. Time Square’s very own Naked Cowboy, is suing Mars Inc. for trademark infringement, claiming the candy giant’s blue M&M was dressed to look like him, thus allegedly constituting a false endorsement.

The street entertainer won his right to take his case to trial, the Associated Press reports. Mars says it was merely exercising its First Amendment right, and that the costumed candy was a parody.

“Sounds like I’ve got $4 million coming my way,” Burck told The New York Post after hearing of the judge’s decision yesterday.

No, man – it sounds like your days of walking around Manhattan in your briefs are done.

Photo: People.com.