An Avalanche of Awareness

Proving that she takes her philanthropic efforts as seriously as she does everything else, Madonna will shine a light on Malawi in 2008 with the release of I Am Because We Are.

The film will document the concern over the millions of orphans in the African country who have lost parents and siblings to HIV/AIDS, many of whom live on the streets.

I Am Because We Are also will show the efforts of M’s charitable organization, Raising Malawi, in helping to improve these children’s conditions.

Today, on World AIDS Day, won’t you consider doing something, too?

Hey, you could shop.

Gap’s (2 WEEKS) T-shirt is out now, and the company’s contribution to the Global Fund from the sale of each T-shirt is equivalent to the average cost of two weeks of antiretroviral medicine in Africa, which, along with appropriate nutrition and care, enables people living with HIV to lead healthy, normal lives.

You see, helping isn’t just good, it even looks good.

Photo: Madonnalicious.com.