The Face of the Daddy Issues

William Baldwin is going to play Serena’s (Blake Lively) dad on Gossip Girl.

The former Dirty Sexy Money star is set to play the pivotal role of Serena and Eric’s (Connor Paolo) estranged father, William van der Woodsen, when the CW show comes back from winter break this spring.

Baldwin reportedly is booked to appear in at least three episodes.

Sounds like the homestretch of the season is going to be all drama for the Upper East Side’s It Girl.

Photo: EW.com.