Marc Jacobs Likes (Diet) Coke

Marc Jacobs knows a thing or two about designing for cans, so Coca-Cola got with it and tapped him as the new creative director for Diet Coke.

Why not, right?

Check out as the ham of a designer gets cozy with some of the good stuff in a photo booth in anticipation of the release of the three cans, three bottles, and three ad campaigns he designed for release in 11 European markets to mark the three decades of the soda’s presence in the Old Continent next month.

Stéphane Sednaoui shot the campaigns, which are said to be “whimsical, feminine,” and thoroughly Jacobsian.

Photo: WWD.com.