How do you guarantee a hit movie these days?
You take a winning concept (that would be the tried and true rom-com, natch), you ask Garry Marshall (Pretty Woman) to direct, you cast America’s Sweetheart (Julia Roberts, Duplicity notwithstanding), not to mention virtually everyone else in Hollywood – really...the cast includes Bradley Cooper, Ashton Kutcher, Jessica Biel, Anne Hathaway, Patrick Dempsey, Topher Grace, Emma Roberts, Eric Dane, Jamie Foxx and Queen Latifah, Shirley MacLaine, Jessica Alba, George Lopez, Jennifer Garner, and Taylors Lautner and Swift, among others – you mix but good, and you serve.
Oh, and you call it Valentine’s Day and you open it in February (2010).
The proof is in the trailer:
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