Well Played, #DiorRob

Well, it’s finally here: Robert Pattinson’s ad for Dior Homme.

In full.

Check it:

 

Kinda rockin’, huh.

This is how you use a heartthrob to sell perfume: you keep them quiet and looking smoldering, and you do not have them recite some silly text.

Eat your heart out, Brad Pitt.