Doesn’t This Make You Wanna Shop?

That Kellan Lutz is a giver, alright.

The Twilight Saga star/fledgling fashion force is going topless in most of a new clip promoting Dylan George and Abbot + Main’s California Dreaming fall line (Abbot + Main is Lutz’s line, btw).

That is some effective marketing at work, people: beaches, abs, lovely and inviting water, abs, sunshine, abs....

Photo: Out.com.