The man behind Ronald McDonald.
That’s right: Birdman will soon become The Founder, a.k.a. Ray Kroc, the milkshake-mixer salesman who sweet-talked two brothers from San Bernardino, Calif., Mac and Dick McDonald, into franchising their successful hamburger stand, only to cheat them out of the business and of about $200 million by pretending to have come up with the McDonald’s concept all on his own.
Photo: BostonGlobe.com.
No comments:
Post a Comment